Brianna Ford, Founder of All In Heating & Air, shares how she went from working inside multimillion-dollar HVAC companies to launching her own business from zero customers, building a database, generating leads through community involvement, and growing a recognizable local brand. She also breaks down restructuring a $40 million HVAC company that was losing $1 million a month, why businesses need to hire ahead of growth, and how she created processes and KPIs to build All In Heating & Air.
Learn more about All In Heating & Air and connect with Brianna at callallin.com. 0:00 Welcome to Blue Collar StartUp
3:17 Meet Brianna Ford of All In Heating & Air
5:26 Growing an HVAC company from $3.5M to $28M
6:06 Restructuring a $40M company losing $1M a month
9:16 The power of nurturing your customer database
11:42 The three areas to fix a struggling business
14:13 Why Brianna decided to start her own HVAC company
16:38 Turning the All In dream into a real business
20:08 Building a marketing strategy without relying on Google
21:39 How Facebook groups generated $100K in leads
23:20 Jeremy's role in building the business
25:01 The first calls and first month of All In
27:15 Why you should hire before you feel ready
29:19 Creating KPIs when you don't have a database
32:28 Going from operations to sales and cold calling
33:57 Building business systems for future growth
35:59 What Brianna would do differently
37:35 Learning to network when nobody knows you
39:07 Why growth is uncomfortable
40:16 Brianna's advice: Take the leap of faith
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