May 20, 2026 · 34 min · 14 segments
Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becoming COO. In this episode of Beyond the Now, Sean sits…
Liam MillwardHost
It's pretty rare you get the opportunity to have your finger in so many pies in the scaling journey, right? I guess you're probably onto the stage of doing the same thing multiple times now over the last couple of years as the brand has grown, right? Customer service would have changed so much.
What kind of phase are you in in the business today? Just so people understand kind of the scale you're at, team size, are you based out of LA?
And, you know, over the past nine, 10 years, there's been so many different cycles and direct to consumer golden age of DTC.
But while you're in these phases, you feel like it's going to last forever, up and to the right forever, right? You know, iOS 14 having an impact on customer data and how you can target the right customer's change.
It's pretty rare you get the opportunity to have your finger in so many pies in the scaling journey, right? I guess you're probably onto the stage of doing the same thing multiple times now over the last couple of years as the brand has grown, right? Customer service would have changed so much.
What kind of phase are you in in the business today? Just so people understand kind of the scale you're at, team size, are you based out of LA?
And, you know, over the past nine, 10 years, there's been so many different cycles and direct to consumer golden age of DTC.
But while you're in these phases, you feel like it's going to last forever, up and to the right forever, right? You know, iOS 14 having an impact on customer data and how you can target the right customer's change.
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