161: How to Tell Stories That Make You Stand Out with Jillian Ivey

What makes someone remember your business when there are dozens of others offering something similar? In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets. Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience. Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage. In this episode, we cover: - What “telling, not selling” looks like in practice - Using storytelling to differentiate yourself in a crowded market - How much of yourself to share when building a personal brand - How to use AI without losing your own voice - The common mistakes businesses make with storytelling - How to make your content more memorable and recognisably yours **Connect with Jill** Website: jilletante.com Email: [hello@jilletante.com](mailto:hello@jilletante.com) LinkedIn: https://www.linkedin.com/in/jillianivey/ And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE. If you are interested in helping pilot Jill's updated story intensive course, reach out via email, **Connect with Sophie** LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja\_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/