Aug 18, 2026 · 1 hr 25 min · 19 segments
From the Between Two Fermenters Archives, one of our favourites.... On this episode of Between Two Fermenters, Troy Burtch is joined by someone…
Ron KeefeGuest
Troy BurchHost
You're establishing regulars, introducing people to something novel in Ontario at the time, cost condition English ales.
But there's also a lot of hesitancy on people, especially when it came to the beer.
And, you know, at the time we tried to modify things by having, you know, we carried Coors Light and whatever in bottles.
the big ad agency that handled Coors Light and a couple other products was in our building.
Were they drinking you through the Coors Light or were they, you know, have one Coors Light and then drink a
bunch?
You're establishing regulars, introducing people to something novel in Ontario at the time, cost condition English ales.
But there's also a lot of hesitancy on people, especially when it came to the beer.
And, you know, at the time we tried to modify things by having, you know, we carried Coors Light and whatever in bottles.
the big ad agency that handled Coors Light and a couple other products was in our building.
Were they drinking you through the Coors Light or were they, you know, have one Coors Light and then drink a
bunch?
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