Oct 14, 2026 · 37 min · 12 segments
There’s more to Armature Works than meets the eye! This week on *Between the Details*, Jessica and Aaron sit down with Sarah Elwood, Venue Sales Manager at Tampa’s iconic Armature Works, to talk…
So coming into the holidays, what does that look like? How far out do people need to start planning and booking with you? 18 months.
uh especially because we do have first right of refusal for our reoccurring clients and for those large numbers um so the minute that a holiday party is is done we're actively reaching out and saying hey do you want to get next year's event on the book because it will be gone yes and so we're even filling in those sunday dates which you know as long as i've been doing this isn't necessarily the most popular but they're taking them and then uh you know, if you lose it, it's going to somebody else.
So 18 months, I always say, if you want us, I did have somebody that booked this year's first Wednesday, 18 months ago.
some of your favorite details that you've seen at events or what do you think is trending right now? That was an easy one.
So draping is one of my favorite things because of what we can do in the gathering.
I mean, we have this in-house lighting system that can completely transform the room alone.
So coming into the holidays, what does that look like? How far out do people need to start planning and booking with you? 18 months.
uh especially because we do have first right of refusal for our reoccurring clients and for those large numbers um so the minute that a holiday party is is done we're actively reaching out and saying hey do you want to get next year's event on the book because it will be gone yes and so we're even filling in those sunday dates which you know as long as i've been doing this isn't necessarily the most popular but they're taking them and then uh you know, if you lose it, it's going to somebody else.
So 18 months, I always say, if you want us, I did have somebody that booked this year's first Wednesday, 18 months ago.
some of your favorite details that you've seen at events or what do you think is trending right now? That was an easy one.
So draping is one of my favorite things because of what we can do in the gathering.
I mean, we have this in-house lighting system that can completely transform the room alone.
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