SEO, AI Search, and Scaling Your Practice with Danielle Swimm

So backtracking a little bit old school marketing, that would have been like psychology today, I guess, right? Or just like maybe put a website out there.

Don't worry about the SEO too much psychology today, and you're probably going to get some referrals kind of thing.

And like you're saying, like, that's old school, because that really worked for people sometimes.

Right, me.

When I used to have a full practice, I mean, that's all I did.

I mean, I had like one psychiatrist, like you're talking about community referrals, that always referred to me.

So I think that kept me full for years.

But yeah, I mean, mine was Psychology Today and a really crappy website, but it's just

not like that anymore.

And the thing is, it's going to change and it's going to change again.

So I don't know if this is going to be like this even for the next two or three years.

Who knows what's coming next with the changes.

But when I'm saying old school marketing that's working now, I'm referring to the in-person stuff.

Oh.

that therapists can do where they're in person in their communities.

So it might not just be networking.

It might be like showing up for your population, hosting community events for them.

If social justice is your thing, then doing things like that.

And really being creative where, yes, you could have a table at the health fair.

I think that does work for a lot of people.

But also being creative on how you can just serve people because what's going to continue to happen is AI is going to make people feel more lonely.

They're going to be more overwhelmed online.

And if you can be in person in your community, it really does set you apart, which is very strange to us.

Yeah.

But those in-person community connections, marketing, I think is really going to help a lot of therapists.

So backtracking a little bit old school marketing, that would have been like psychology today, I guess, right? Or just like maybe put a website out there.

Don't worry about the SEO too much psychology today, and you're probably going to get some referrals kind of thing.

And like you're saying, like, that's old school, because that really worked for people sometimes.

Right, me.

When I used to have a full practice, I mean, that's all I did.

I mean, I had like one psychiatrist, like you're talking about community referrals, that always referred to me.

So I think that kept me full for years.

But yeah, I mean, mine was Psychology Today and a really crappy website, but it's just

not like that anymore.

And the thing is, it's going to change and it's going to change again.

So I don't know if this is going to be like this even for the next two or three years.

Who knows what's coming next with the changes.

But when I'm saying old school marketing that's working now, I'm referring to the in-person stuff.

Oh.

that therapists can do where they're in person in their communities.

So it might not just be networking.

It might be like showing up for your population, hosting community events for them.

If social justice is your thing, then doing things like that.

And really being creative where, yes, you could have a table at the health fair.

I think that does work for a lot of people.

But also being creative on how you can just serve people because what's going to continue to happen is AI is going to make people feel more lonely.

They're going to be more overwhelmed online.

And if you can be in person in your community, it really does set you apart, which is very strange to us.

Yeah.

But those in-person community connections, marketing, I think is really going to help a lot of therapists.