Tactics vs. Strategy: Why the Marketing You Ask For Isn't Always the Marketing You Need

Hello, Moxiverse.

Welcome back to another episode of Behind the Brand.

Taylor here, and as always, joined by the fabulous Miss Kelly Kane.

Hello.

All right, so today we are going to talk about the thing that I feel like We, as marketing consultants, are trying to be better about explaining to our clients, right? It's

very easy to sell the thing.

The deliverable.

Yeah.

But it's not always easy to sell why you need the thing.

Right.

Otherwise known as tactics versus strategy.

Right.

So we always tell our clients that we are not just order takers.

Right.

Right.

I'm not saying you're not just going to, because sometimes you do, right? Sometimes you say you need a website and we say, yay, yes, you do need a website.

But a lot of times when we're getting to know a client or starting to work on kind of a next era for a client, we're looking at the bigger picture and we're going to sit down and talk about how all of these things need to come together.

And then we can talk about, okay, here's how we're going to get there.

So it's not always just you need more marketing or you need this or that.

There has to be a reason for why.

So when a client tells us that they need more marketing, how do we figure out what they actually need?

Well, as we've said before, it just starts with a conversation.

You know, we ask them about their business.

We ask them what they're doing, what the results are.

Yeah, what you're trying to accomplish.

Hello, Moxiverse.

Welcome back to another episode of Behind the Brand.

Taylor here, and as always, joined by the fabulous Miss Kelly Kane.

Hello.

All right, so today we are going to talk about the thing that I feel like We, as marketing consultants, are trying to be better about explaining to our clients, right? It's

very easy to sell the thing.

The deliverable.

Yeah.

But it's not always easy to sell why you need the thing.

Right.

Otherwise known as tactics versus strategy.

Right.

So we always tell our clients that we are not just order takers.

Right.

Right.

I'm not saying you're not just going to, because sometimes you do, right? Sometimes you say you need a website and we say, yay, yes, you do need a website.

But a lot of times when we're getting to know a client or starting to work on kind of a next era for a client, we're looking at the bigger picture and we're going to sit down and talk about how all of these things need to come together.

And then we can talk about, okay, here's how we're going to get there.

So it's not always just you need more marketing or you need this or that.

There has to be a reason for why.

So when a client tells us that they need more marketing, how do we figure out what they actually need?

Well, as we've said before, it just starts with a conversation.

You know, we ask them about their business.

We ask them what they're doing, what the results are.

Yeah, what you're trying to accomplish.