Behind the Brand with Bryan Elliott
Oct 27, 2026 · 49 min · 12 segments
Tomi Mikula spent more than a decade inside dealerships. Now he negotiates against them for a $1,000 flat fee. Here is when to buy, where your money disappears, and how to walk out with the deal…
Bryan ElliottHost
What's your personal? Do you have a daily driver? And then how many vehicles do you have?
They have the looks that could easily be mistaken for the higher trims for a BMW, which I'm very happy with.
So, uh, It sounds like about a quarter of the dealerships still kind of refuse to quote you over the phone.
Why is this? And what should we do if the dealer says, come on in and we'll talk? I've heard you go through this fight every single time, like this dog tug of war, you know?
Yeah, so first off, why do they do this? Because it's much more profitable to have people come in store.
What's your personal? Do you have a daily driver? And then how many vehicles do you have?
They have the looks that could easily be mistaken for the higher trims for a BMW, which I'm very happy with.
So, uh, It sounds like about a quarter of the dealerships still kind of refuse to quote you over the phone.
Why is this? And what should we do if the dealer says, come on in and we'll talk? I've heard you go through this fight every single time, like this dog tug of war, you know?
Yeah, so first off, why do they do this? Because it's much more profitable to have people come in store.
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