Back Lash Musky Fishing Podcast
Jun 24, 2026 · 1 hr 11 min · 11 segments
Welcome to episode 372 of Backlash Podcast where Jeff talks with Dan Donovan, owner of Musky Fool Fly Fishing Company. They discuss building an online brand into a brick-and-mortar fly shop, Dan’s…
Dan DonovanGuestJeffHostYeah.
Earlier you talked about how Wisconsin is kind of like, we'll call it the mecca of, of muskie fishing.
And I, I will agree with that.
Are, are most of your sales still in Wisconsin? Cause I mean, for us, we're kind of all over the place, right? But Wisconsin is definitely the one that's either embraced us the most, or they have the most muskie anglers in it's, I wouldn't say it's, that close i mean as far as like you know the second best state right like they're the ones that support us they're the ones that for lack of a better word you know kind of i don't want to say keep us in business because that's not necessarily true but like when wisconsin anglers are starting to wrap up their season i definitely know it why sales wise right yep yep you know we're shipping same
I honestly bet, Jeff, if we overlapped our states, I would bet it's close to one for one because it's the same.
But Wisconsin is the number one, but it is not, you know, we're talking 30%, 25%.
And I don't know if you see this, but a lot of guys chasing other fish, stripers, tarpon, timon, mongolia...
Pike in Europe, they're coming to us for rods, for fly tying materials, for flies.
Our local customers are coming to us for the full breadth of stuff, right? To get fitted for new waders, to get a new jacket, all that stuff.
But some of that real techie, what makes us musky full gear, it's all going all over the country, all over the world.
Do you ever get an order from, like, some place? I don't know.
We'll say Alabama or wherever.
It doesn't matter.
Insert place.
Yeah.
Earlier you talked about how Wisconsin is kind of like, we'll call it the mecca of, of muskie fishing.
And I, I will agree with that.
Are, are most of your sales still in Wisconsin? Cause I mean, for us, we're kind of all over the place, right? But Wisconsin is definitely the one that's either embraced us the most, or they have the most muskie anglers in it's, I wouldn't say it's, that close i mean as far as like you know the second best state right like they're the ones that support us they're the ones that for lack of a better word you know kind of i don't want to say keep us in business because that's not necessarily true but like when wisconsin anglers are starting to wrap up their season i definitely know it why sales wise right yep yep you know we're shipping same
I honestly bet, Jeff, if we overlapped our states, I would bet it's close to one for one because it's the same.
But Wisconsin is the number one, but it is not, you know, we're talking 30%, 25%.
And I don't know if you see this, but a lot of guys chasing other fish, stripers, tarpon, timon, mongolia...
Pike in Europe, they're coming to us for rods, for fly tying materials, for flies.
Our local customers are coming to us for the full breadth of stuff, right? To get fitted for new waders, to get a new jacket, all that stuff.
But some of that real techie, what makes us musky full gear, it's all going all over the country, all over the world.
Do you ever get an order from, like, some place? I don't know.
We'll say Alabama or wherever.
It doesn't matter.
Insert place.
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