How B2B Companies Can Turn YouTube Into a Lead Generation Machine | Featuring Samu Kovacs

B2B marketing is totally different.

So tell us a little bit about, like, what you do, like, for B2B that's different.

Yeah, 100%.

Yeah, I mean, most people when they think about YouTube, they think about, like, MrBeast, Logan Paul, all those crazy videos and, a- a- and explosions.

Um, but, and, and that's really the opportunity when it comes to B2B, because most B2B companies have not, uh, woken up to the fact that YouTube is a reliable, can be a reliable lead generation channel.

Uh, for a lot of them, like for B2B, there's like LinkedIn, there's like ads, outreach, all of that stuff, but like YouTube kind of gets neglected and they think that, okay, that's for like kids, you know, watching these crazy videos.

But the thing is that we are seeing is that, like, YouTube is on a crazy, crazy ride, uh, and, and like just a crazy wave when it comes to B2B.

Like, more and more, um, you know, B2B prospects are on there.

More and more people are watching videos, and also more and more companies are just recognizing that, and that's kind of the wave that we are riding as well with our clients.

And it's really, like, our goal with our clients is not to make them, like, famous, like MrBeast, get them 100,000 subscribers or something like that.

Because they are B2B companies, the only thing that they care about is just generating more revenue, and the way we can do that is by making sure that with the content that we are creating for them, we are attracting their specific customers.

So we are not going broad.

We are not attracting, like, consumers.

We are attracting the specific businesses and those roles that they are targeting inside those businesses with the content that we are creating, these educational, most of the time educational content and helpful content.

And what that does really is just it makes them niche famous, so like in their small world, in their small niche, they s- they do become famous, uh, and known, and that's really the key that, uh, unlocks not only the lead generation part on YouTube, 'cause then these people will start watching them, these ideal customers get nurtured and then continuously turn into leads, booked calls, signups, whatever.

But also on the other hand, like that, that thing of just them building out their brand on YouTube and, and making sure that they're a trusted voice, that translates into all of their other channels.

Like people who are, you know, maybe stumbling across them on LinkedIn, they will remember that, hey, I've seen their YouTube videos.

They are, you know, the experts, so like I already trust them a lot more.

When they receive a, a cold outreach message from that company, they've seen that, okay, this company has a ton of YouTube videos that are very, very helpful, and just they are the thought leaders in the industry.

So like it makes all of the other channels powerful, and that's really, like, what we've seen just- W- w- why YouTube is, is insanely powerful for, for B2B companies if done right.

B2B marketing is totally different.

So tell us a little bit about, like, what you do, like, for B2B that's different.

Yeah, 100%.

Yeah, I mean, most people when they think about YouTube, they think about, like, MrBeast, Logan Paul, all those crazy videos and, a- a- and explosions.

Um, but, and, and that's really the opportunity when it comes to B2B, because most B2B companies have not, uh, woken up to the fact that YouTube is a reliable, can be a reliable lead generation channel.

Uh, for a lot of them, like for B2B, there's like LinkedIn, there's like ads, outreach, all of that stuff, but like YouTube kind of gets neglected and they think that, okay, that's for like kids, you know, watching these crazy videos.

But the thing is that we are seeing is that, like, YouTube is on a crazy, crazy ride, uh, and, and like just a crazy wave when it comes to B2B.

Like, more and more, um, you know, B2B prospects are on there.

More and more people are watching videos, and also more and more companies are just recognizing that, and that's kind of the wave that we are riding as well with our clients.

And it's really, like, our goal with our clients is not to make them, like, famous, like MrBeast, get them 100,000 subscribers or something like that.

Because they are B2B companies, the only thing that they care about is just generating more revenue, and the way we can do that is by making sure that with the content that we are creating for them, we are attracting their specific customers.

So we are not going broad.

We are not attracting, like, consumers.

We are attracting the specific businesses and those roles that they are targeting inside those businesses with the content that we are creating, these educational, most of the time educational content and helpful content.

And what that does really is just it makes them niche famous, so like in their small world, in their small niche, they s- they do become famous, uh, and known, and that's really the key that, uh, unlocks not only the lead generation part on YouTube, 'cause then these people will start watching them, these ideal customers get nurtured and then continuously turn into leads, booked calls, signups, whatever.

But also on the other hand, like that, that thing of just them building out their brand on YouTube and, and making sure that they're a trusted voice, that translates into all of their other channels.

Like people who are, you know, maybe stumbling across them on LinkedIn, they will remember that, hey, I've seen their YouTube videos.

They are, you know, the experts, so like I already trust them a lot more.

When they receive a, a cold outreach message from that company, they've seen that, okay, this company has a ton of YouTube videos that are very, very helpful, and just they are the thought leaders in the industry.

So like it makes all of the other channels powerful, and that's really, like, what we've seen just- W- w- why YouTube is, is insanely powerful for, for B2B companies if done right.