🎙️ S2 E21: THE CALENDAR HAS LOST THE PLOT

The calendar is telling us to celebrate everything, everywhere, all at once and it is getting ridiculous. One day we are meant to read books and co-work, the next we are meant to do nothing, then we are juggling elephants, left handers, financial awareness, geocaching, roller coasters and rum. We ask the real question behind the jokes: has the awareness day calendar become content noise, or can it still be a smart tool for small business marketing when you use it with intent? From there we go properly bookish. We share the business and mindset books we actually rate, why audiobooks count, and how reading can be part of your work when you are researching, editing, proofreading, or writing. We also talk about books that challenge your view of modern power, including an insider account of Meta, plus the harder ethics of platforms and creators: where you show up online, what you fund, and how you make values-based choices without disappearing from the places your clients hang out. Then we get personal about burnout and creativity. We explore why escapist fiction can be a genuine reset for your brain, how writing “just for fun” can unlock new ideas and new offers, and why co-working and body doubling help when motivation is low, especially for neurodivergent people. We finish by turning the silliest prompt of all into something practical: how “lizards” can become content about environment, resilience, focus, and growth. If you enjoy the show, subscribe, share it with a friend, and leave us a review. And if you want to be part of the conversation, call our hotline and tell us which awareness day you would delete first. Something you’d love us to know? Send us a message - we’d love to hear from you. Support the show **✨ *Unfiltered. Unedited. Awesomely Off-Topic.* New episodes every Tuesday.** Follow us on Instagram and Facebook for more rants, rambles and random brilliance: 👋  @AwesomelyOffTopic, plus our co-hosts @thetazthornton + @ashaclearwater 🔥☎️ 🔥 **ALL NEW *AWESOMELY OFF-TOPIC* HOTLINE: +44 (0)33 00 272871.** Please get in touch. We'd love to hear from you.