#361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value

**SHOW NOTES** We cover: - How AI platforms like ChatGPT, Gemini, Claude, and Perplexity are changing the customer research journey — and why integrators need to rethink how they present themselves online - The concept of EEAT — Experience, Expertise, Authority, and Trust — and how businesses can use content to strengthen their online visibility and credibility - Practical strategies for capturing and creating content, including project photography, video, case studies, reviews, social media, and websites Visit the episode page on our website to get the audio recording and video of the original webinar. Now let’s tune in and explore how great content can help your business stand out and attract more of the right customers online. To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au361