Oct 1, 2026 · 31 min · 11 segments
*Rock Your Business: Navigating the Road from $50 Million to $500 Million and Beyond* is the offensive follow-up to *Rock the Recession*, the 2019 book Autobahn Consultants founder Jonathan Slane…
Brandon PipkinGuest
Eric JorgensonHost
So how-- I, I imagine with, you know, twenty people, and this is your second book, you've got a pretty well-understood playbook for how you're gonna sort of integrate this book into a bunch of the other, you know, sales, marketing, trust-building, evangelism, exercises or workflows from Autobahn.
So what are some of the ways that you're either already or intending to deploy this book?
So you open it up, and it says, "Welcome to Autobahn," and it's Jonathan and some others speaking on this video.
And parents find that their kids love to play with the box, and so it gives us some stickiness there.
It's one of those acronyms you use, and then you forget after a while what it is.
Like that's-- I, I've seen only maybe one or two of those, and they, they are really cool.
I mean, they're very unique, and you can totally see how, you know, if they arrive at an office, people kind of huddle around the desk and be like, "What is this thing?" Yeah, it's pretty-
So how-- I, I imagine with, you know, twenty people, and this is your second book, you've got a pretty well-understood playbook for how you're gonna sort of integrate this book into a bunch of the other, you know, sales, marketing, trust-building, evangelism, exercises or workflows from Autobahn.
So what are some of the ways that you're either already or intending to deploy this book?
So you open it up, and it says, "Welcome to Autobahn," and it's Jonathan and some others speaking on this video.
And parents find that their kids love to play with the box, and so it gives us some stickiness there.
It's one of those acronyms you use, and then you forget after a while what it is.
Like that's-- I, I've seen only maybe one or two of those, and they, they are really cool.
I mean, they're very unique, and you can totally see how, you know, if they arrive at an office, people kind of huddle around the desk and be like, "What is this thing?" Yeah, it's pretty-
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