358 Women's Only Hiking Tours

[outro jingle] So just to finish off this episode, I'd just like to give my two cents worth as an observer in this process.

I find it really interesting that this is a, a, an interview on women's only hiking and outdoor adventures, and y- if you could just left it at that, you'd be forgiven for thinking, "Yep, okay, that's fine.

It's a niche, niche service, and that's all we can, we need to talk about." But I find it really interesting, certainly in listening to Frith talking about, uh, the need for this sort of service, and there obviously is a need because th- she keeps getting people coming back, and in looking at some of her trips for two thousand and twenty-seven, they're already booked up.

But I find it really interesting.

They-- She talked about her guides, uh, and you know, typically, unless there's a very small number, it's typically two guides.

She said it's more about an act of service.

So yes, the guides wanna be having a good time and enjoying what they're doing, but really it's all about the customers and the people they're supposed to be looking at.

And it's not just saying, "Get up, walk," um, "Here's the food, go for it." It's, "It's an act of service," is the quote that she used.

I think from my perspective, the thing that that sort of highlights is providing a quality service, and it doesn't matter whether this is a, a woman's only hiking company or a, a general company.

That's where the differences tend to come in.

Uh, providing a good quality of service that encourages people to keep on coming back again and again, uh, really does make a difference.

You know, it just showed in the way that Frith talked about the trips she organizes and how she does things.

So she did indicate that, you know, her clientele is in the older c- female category.

They seem to be more between that 40 and 80 sort of bracket.

Uh, and if need be, that she'll slow the, the trip down just so people aren't being pushed.

She does offer the different levels of strenuous activity.

Uh, so Kilimanjaro, as an example, is not an easy sort of trip.

Uh, you do need a degree of fitness, and the altitude comes into play for that one.

Uh, but in a lot of cases, most of her trips tend to be shorter trips, things like the winery tours and the degustation type things where you're, you're there to have a good time, not to do a route march.

And that's something that often people don't tend to think about when you think about hiking.

It's like, "Okay, I need to get up, carry my heavy pack, walk big distances, and be really tired at the end of the day." And while a lot of people enjoy that, uh, and that's fine, uh, not everyone wants that sort of experience.

So just to finish off, my comment would really be that I enjoyed listening to that episode, sitting there in the background playing, playing technical person.

But it was really interesting to hear her talk about the company.

She obviously loves what she did, and she, she created this with her then partner because she saw that there was a need for this sort of service.

Uh, and I think that it really does show in the way she talks about it how much effort she does put into this to make sure everyone has a good time.