How to shift away from attracting clients who don't want to do what it takes to create results

i just led a call it was part of an experience that i'm running called the anti movement and i had new people in there i had people i've worked with in the past i had some of the clients inside existing spaces there was a mix of different women in completely different businesses and these women were dropping in the comments they were sharing their experiences around the things i was bringing forward and one of the things i noticed was there were a couple of comments dropped in around how it really frustrates them that people make it seem really easy to create whatever the transformation is that someone's selling so if we take business coaching you know someone who says You just need to sign up with me.

You just need to do X, Y and Z as if it's just a three step process and you will make a ton of money.

Like it's totally linear.

That's exactly what happens.

It's like a transaction.

It's like selling a handbag.

You swipe your credit card and you receive the handbag on the other side.

You don't have to work for it.

You don't have to do anything other than make the payment.

And.

there was a frustration because that's how they've been told to sell you know sell the path of least resistance sell what feels easy people aren't going to invest if it feels hard and it is complete because people will absolutely invest if it feels hard and i am living proof of that because I talk about the hard.

I talk about the contractions.

I have shared my own contractions.

I've shared my clients contractions.

I talk about how the hardship is literally where your success is determined.

And I attract the kind of clients who are totally on board with that.

They understand that it's part of the process and they actually obsess over that entire process.

And it's why they create the results that they do.

It's why they're celebrating six figure launches, 170% increases in quarterly revenue.

The results are insane because they accept that this is all part of the inevitable process.

They don't sit there complaining that everything's happening to them.

They understand that everything is happening for them.

And I'm sharing this.

because I actually share this in my content.

I share this all of the time.

i just led a call it was part of an experience that i'm running called the anti movement and i had new people in there i had people i've worked with in the past i had some of the clients inside existing spaces there was a mix of different women in completely different businesses and these women were dropping in the comments they were sharing their experiences around the things i was bringing forward and one of the things i noticed was there were a couple of comments dropped in around how it really frustrates them that people make it seem really easy to create whatever the transformation is that someone's selling so if we take business coaching you know someone who says You just need to sign up with me.

You just need to do X, Y and Z as if it's just a three step process and you will make a ton of money.

Like it's totally linear.

That's exactly what happens.

It's like a transaction.

It's like selling a handbag.

You swipe your credit card and you receive the handbag on the other side.

You don't have to work for it.

You don't have to do anything other than make the payment.

And.

there was a frustration because that's how they've been told to sell you know sell the path of least resistance sell what feels easy people aren't going to invest if it feels hard and it is complete because people will absolutely invest if it feels hard and i am living proof of that because I talk about the hard.

I talk about the contractions.

I have shared my own contractions.

I've shared my clients contractions.

I talk about how the hardship is literally where your success is determined.

And I attract the kind of clients who are totally on board with that.

They understand that it's part of the process and they actually obsess over that entire process.

And it's why they create the results that they do.

It's why they're celebrating six figure launches, 170% increases in quarterly revenue.

The results are insane because they accept that this is all part of the inevitable process.

They don't sit there complaining that everything's happening to them.

They understand that everything is happening for them.

And I'm sharing this.

because I actually share this in my content.

I share this all of the time.