Why Your Content Isn’t Converting: The Hidden Beliefs Blocking More Sales

But let me continue.

So your content should be reverse engineered from your offers.

And what a lot of the women that were there live were saying was like, they're spending so much time, maybe you are as well, creating content that has no relevancy to your offer just because you think it's gonna perform well, or you think it's gonna go viral, and you think blah, blah, blah.

None of that shit matters.

What actually matters is do you have content that is clearly articulating what you do, how you do it, and who you are, and that you can help the dream person that is consuming that piece of content, okay? Nothing else matters.

And this was a huge ba- breakthrough for so many of the women was realizing that their content was doing what I call too fucking much and too fucking little.

It's doing too much.

You're posting too much value, you're posting too much education, but you are doing too little in terms of actually explaining and articulating why your way is the way.

And this happens a lot, by the way, if you are really, really naturally good at what you do.

So I assume that if you're in my world, you're very talented, meaning you're very passionate at what you do, and you're likely at a point where you have a lot of clients, you've worked with a lot of clients in the past.

You're very self-aware, like you've done a lot of the inner work yourself.

You've done a lot of the strategy work.

You've probably read a million marketing books, like watched so many videos on sales, more masterclasses than the average human being.

And so your knowledge is vast, okay? You have a lot of knowledge in your specific field and probably in a multiple different fields.

Like I guarantee you're gonna be a very multi-passionate person if you're in any of my spaces, right? You, you have a lot of knowledge about a lot of different things.

And the issue with that is that because you have so much to say, you end up saying fuck all, and you end up deeply like unexpressing your genius and saying it in a way that just doesn't make you sound unique because nobody has taught you how to extract your genius and how to turn it into content that makes you money.

So you continue to use content frameworks.

You continue to, you know, say what you think will be useful, but not actually say the things that collapses the buying timeline that your dream client needs to hear, okay? So that was the biggest breakthrough, was that a lot of women just have an unarticulated genius.