Sep 16, 2026 · 24 min · 13 segments
The price and square footage may look right on paper, but will the home actually work for your life? That is one of the questions Atlanta homebuyers should be asking before they make an offer. Adam…
Carol MorganHost
It's a balanced market, but, you know, the interest rates are still quite the challenge, I think.

What's something you know about buying a new home that you wish every buyer knew before they started shopping?
Everyone talks about, how much am I getting per square foot of my home? That doesn't really tell you the true value of where you're going to put your family every night.
And I wish that a lot of people, before they went and looked at the home, they were looking at the overall service they're going to get, the quality of the home, how the home lives, and all the other factors that actually really affect the price too.
It's a good measure to have, but I think that it's way too strong of a consideration early on in the equation.

Well, what would be a better measure for them? What should they kind of look at instead of price per square foot?
I really think that they need to look at where their family would feel at home the most.
And then when you walk into a home, is it a home that lives the way that your family is going to live? Are you going to be working with people and a team of staff?
With the builders that you're building
with that are actually individuals you want to keep working with after the purchase of a home.
The warranty part of the equation is the company going to stand behind their warranty or are they going to leave you to kind of take care of things on your own? Those are all things that you really should take into consideration before you even choose which model to walk into.

It's a balanced market, but, you know, the interest rates are still quite the challenge, I think.

What's something you know about buying a new home that you wish every buyer knew before they started shopping?
Everyone talks about, how much am I getting per square foot of my home? That doesn't really tell you the true value of where you're going to put your family every night.
And I wish that a lot of people, before they went and looked at the home, they were looking at the overall service they're going to get, the quality of the home, how the home lives, and all the other factors that actually really affect the price too.
It's a good measure to have, but I think that it's way too strong of a consideration early on in the equation.

Well, what would be a better measure for them? What should they kind of look at instead of price per square foot?
I really think that they need to look at where their family would feel at home the most.
And then when you walk into a home, is it a home that lives the way that your family is going to live? Are you going to be working with people and a team of staff?
With the builders that you're building
with that are actually individuals you want to keep working with after the purchase of a home.
The warranty part of the equation is the company going to stand behind their warranty or are they going to leave you to kind of take care of things on your own? Those are all things that you really should take into consideration before you even choose which model to walk into.
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