Aug 26, 2026 · 55 min · 14 segments
Jackson is CEO of Passmark Software, a 27 year old company he acquired through what's known as a traditional search fund model. He raised capital from 18 investors, reached out to 2,500 business…
Jackson AllanGuestBen AndrewsHostWhat does buying a business give you that starting one yourself never could? Product market

If you look at particularly my background, I come from a commercial background.

I don't have an engineering degree or some sort of discipline like accounting that I've built up over the years that could be parlayed into a startup.

Generally, the successful startups that I see go down the VC path where someone pulls together a great idea and a great team and they execute on trying to achieve product market fit and then scaling that quickly.

Then the other types of startups tend to be someone who perhaps they're an electrician or they are an accountant and they want to go out.

They can do the work themselves and they grow to the point where they can start hiring other people like themselves and they build from there.

And so a search fund, what it brings that maybe those other startups don't is that product market fit plus that ability to come into a business that already has a team established without having to bring all the skill sets that sort of a technical founder would bring.
Because I imagine a number of people listening might think, oh, well, why would I cut a check and pay for a business when I could just start one myself? What I'm hearing from yourself is when you say product market fit, my understanding of that is you're kind of skipping that entire amount of time, energy and money required to take your business to the point where you've achieved a product market fit.

Yeah, I mean, coming into a business you've acquired, it's got customers, it's got staff, depending on the scale of the business.

And it's ideally been around for a while and it's been tested in the market and it's survived that test or those tests.

And you slot in and then can apply your skill set that you've developed across your career in order to take that business to the next level.

Starting up a business from scratch is very hard and many new businesses fail,
If starting a business is so hard, why aren't more people doing what you've done? It's also
The two things that stick out to me are the time and energy involved in searching for investors and the time and energy involved in searching for businesses and then conducting due diligence on them.
And for those listening, just to explain due diligence very simply, imagine if you were going to buy a car, you wouldn't just believe what...
What does buying a business give you that starting one yourself never could? Product market

If you look at particularly my background, I come from a commercial background.

I don't have an engineering degree or some sort of discipline like accounting that I've built up over the years that could be parlayed into a startup.

Generally, the successful startups that I see go down the VC path where someone pulls together a great idea and a great team and they execute on trying to achieve product market fit and then scaling that quickly.

Then the other types of startups tend to be someone who perhaps they're an electrician or they are an accountant and they want to go out.

They can do the work themselves and they grow to the point where they can start hiring other people like themselves and they build from there.

And so a search fund, what it brings that maybe those other startups don't is that product market fit plus that ability to come into a business that already has a team established without having to bring all the skill sets that sort of a technical founder would bring.
Because I imagine a number of people listening might think, oh, well, why would I cut a check and pay for a business when I could just start one myself? What I'm hearing from yourself is when you say product market fit, my understanding of that is you're kind of skipping that entire amount of time, energy and money required to take your business to the point where you've achieved a product market fit.

Yeah, I mean, coming into a business you've acquired, it's got customers, it's got staff, depending on the scale of the business.

And it's ideally been around for a while and it's been tested in the market and it's survived that test or those tests.

And you slot in and then can apply your skill set that you've developed across your career in order to take that business to the next level.

Starting up a business from scratch is very hard and many new businesses fail,
If starting a business is so hard, why aren't more people doing what you've done? It's also
The two things that stick out to me are the time and energy involved in searching for investors and the time and energy involved in searching for businesses and then conducting due diligence on them.
And for those listening, just to explain due diligence very simply, imagine if you were going to buy a car, you wouldn't just believe what...
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