How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer

That's a good one.

So, you know, we can even go back further than that, but I won't.

We don't need the whole backstory, but I've been in marketing for 20 years and I think it's changed more in the last few years than all the other time combined.

Basically, back in the day, marketing was you have to have some kind of website presence, right? which is how I got into marketing in the first place because I was a website designer.

You need to have traffic going to it, and then you need to have some measurement of that traffic, right? So ultimately, that's sort of what online marketing was.

And, you know, it's gotten us by for a long time.

But now...

Like the traffic that we used to receive, like SEO traffic, it's pretty much vanished for most people.

There's a lot of pay to play.

You need to pay in order to get recognized on, you know, through ad platforms in order to get any kind of preferential treatment at all in order to trigger the algorithms.

And then ad platforms are not even ad platforms, but the platforms like social media and everything, they want to keep you on platform.

So they're doing whatever they can to not send traffic to websites anymore.

And so it used to be that, you know, traffic is harder to come by, but people are spending more and more time online.

And so you have to basically understand the format that people are consuming and tailor whatever content you have to that format and use it in a way that still tries to help you match and meet your marketing goals.

And so it's a lot more fragmented than ever before.

You need to have a lot more, you need to put a lot more effort into your production and your quality and your topics and everything.

And you need to have multiple channels if you wanna succeed.

I think the job of marketing is more challenging than ever.

And a lot of us are trying to figure it out.

And then you add AI in the last two years has been a pretty big thing.

It used to be that you'd have AI write a blog post or you'd have AI write your emails.

And it was pretty obviously AI.

And you had to give it a lot of prompting.

And now...

I think almost every marketer out there is using AI in some shape or form during their production process and getting things out there.

That's a good one.

So, you know, we can even go back further than that, but I won't.

We don't need the whole backstory, but I've been in marketing for 20 years and I think it's changed more in the last few years than all the other time combined.

Basically, back in the day, marketing was you have to have some kind of website presence, right? which is how I got into marketing in the first place because I was a website designer.

You need to have traffic going to it, and then you need to have some measurement of that traffic, right? So ultimately, that's sort of what online marketing was.

And, you know, it's gotten us by for a long time.

But now...

Like the traffic that we used to receive, like SEO traffic, it's pretty much vanished for most people.

There's a lot of pay to play.

You need to pay in order to get recognized on, you know, through ad platforms in order to get any kind of preferential treatment at all in order to trigger the algorithms.

And then ad platforms are not even ad platforms, but the platforms like social media and everything, they want to keep you on platform.

So they're doing whatever they can to not send traffic to websites anymore.

And so it used to be that, you know, traffic is harder to come by, but people are spending more and more time online.

And so you have to basically understand the format that people are consuming and tailor whatever content you have to that format and use it in a way that still tries to help you match and meet your marketing goals.

And so it's a lot more fragmented than ever before.

You need to have a lot more, you need to put a lot more effort into your production and your quality and your topics and everything.

And you need to have multiple channels if you wanna succeed.

I think the job of marketing is more challenging than ever.

And a lot of us are trying to figure it out.

And then you add AI in the last two years has been a pretty big thing.

It used to be that you'd have AI write a blog post or you'd have AI write your emails.

And it was pretty obviously AI.

And you had to give it a lot of prompting.

And now...

I think almost every marketer out there is using AI in some shape or form during their production process and getting things out there.