AMPLIFY Your Brand and Business
Sep 15, 2026 · 17 min · 7 segments
If you've done any research at all into SEO and how to get visible on Google, you've likely been told that you need to blog in order to show up when people are searching for your services. I'm…
Krista MarieHost
At the end of the day, the way that I think about blogging, I think blogging serves two different purposes inside of your business.
The first thing that blogging does for you is, of course, it helps you create content that can be found by potential clients who don't know you who are searching for you on Google.
But a second thing that I think can be really helpful that often gets overlooked by people is that blog posts are also a really great way to create resources that you send to your current clients.
But I really think it's important to make sure that you're going about blogging in a way that actually feels sustainable because what I've seen happen time and time again is is people say that they're going to create a blog, they write one to two posts, and they realize, wow, that was a lot of work.
And then they never write a blog post again, or they go years before they write their next blog post.
And so I want to walk you through these best practices today to help blogging feel just more useful and to have it feel more clear on the purpose that it serves.
So the first thing I want to say is you do not need to be putting out a blog post every single week in order for it to support your visibility and your SEO website strategy.
That kind of quantity is actually not going to serve you in helping your overall visibility and growth strategy.
At the end of the day, the way that I think about blogging, I think blogging serves two different purposes inside of your business.
The first thing that blogging does for you is, of course, it helps you create content that can be found by potential clients who don't know you who are searching for you on Google.
But a second thing that I think can be really helpful that often gets overlooked by people is that blog posts are also a really great way to create resources that you send to your current clients.
But I really think it's important to make sure that you're going about blogging in a way that actually feels sustainable because what I've seen happen time and time again is is people say that they're going to create a blog, they write one to two posts, and they realize, wow, that was a lot of work.
And then they never write a blog post again, or they go years before they write their next blog post.
And so I want to walk you through these best practices today to help blogging feel just more useful and to have it feel more clear on the purpose that it serves.
So the first thing I want to say is you do not need to be putting out a blog post every single week in order for it to support your visibility and your SEO website strategy.
That kind of quantity is actually not going to serve you in helping your overall visibility and growth strategy.
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