AMPLIFY Your Brand and Business
Sep 8, 2026 · 12 min · 8 segments
Before a potential client ever reads a single word on your website and content, they've already noticed one thing: your brand colors. Over the last 6 years of working with therapists, I kept seeing…
Krista MarieHost
I want you to think about when you find a brand online, before you ever read any of their content, before you read any of their posts, the first thing you notice are the colors that they use.
It's both in the colors in the actual like website or in the posts that you're consuming, but also the colors inside of their brand photography, right? I would have lots of conversations with clients when we were planning their brand session around choosing the right colors, both for the location that we were shooting in, but also the right colors for them.
Like we want to, of course, make sure that they're wearing colors they feel comfortable in.
But colors play such an important role because it truly is the first thing your clients are noticing before they ever read one sentence of your content.
I want you to think about when you find a brand online, before you ever read any of their content, before you read any of their posts, the first thing you notice are the colors that they use.
It's both in the colors in the actual like website or in the posts that you're consuming, but also the colors inside of their brand photography, right? I would have lots of conversations with clients when we were planning their brand session around choosing the right colors, both for the location that we were shooting in, but also the right colors for them.
Like we want to, of course, make sure that they're wearing colors they feel comfortable in.
But colors play such an important role because it truly is the first thing your clients are noticing before they ever read one sentence of your content.
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