Marketing Is Changing FAST | AI Search, SEO & What Businesses Need to Know | Lauren Young

Well, so you guys, you know, have gotten into marketing.

Now, marketing can mean a lot of things.

Can you kind of explain a little bit more like what are the things that you guys do and maybe the things that you don't do?

Right.

This is probably the least interesting thing that people are going to listen to on this entire podcast because it's going to be the list that everybody expects from marketing.

It's the website, the design, development, SEO, email, social, Google ads.

But hey, I'm really excited because there's something that probably people aren't listing off, it's ChatGPT Ads.

Very excited about it.

Telling everybody about it.

So yeah, there's my hook, ChatGPT Ads.

I'm very excited about how search is changing from Google Ads, from online search.

Behavior of consumers have changed.

ChatGPT and other online AI platforms are where people have moved to.

I'm telling every single one of my businesses, you need to at least try it for a month or two and see if it works.

And it has been working for a lot of the businesses that I have rolled it out to.

So I'm begging people, please just try it.

Yeah.

Yeah.

Let's stop there for a second, too.

So I know chat GPT ads are fairly new.

Some people might not even know that you can do that.

You know, brand

new.

So talk to me like how does like a chat GPT ad work and how does that different than, say, running an ad on Facebook or on Google or something like that?

All right, so usually I would have someone start with Google Ads if that is where the business is at marketing-wise.