This Week In Fitness: Crunch 3.0, EGYM BioAge, Nike x Hyperice & STRONG Pilates

This week on This Week In Fitness, Crunch Fitness expands its Crunch 3.0 model with dedicated Pilates, strength, boxing and recovery spaces, while EGYM updates its BioAge fitness indicator and introduces a new longevity-focused training program. We also cover Nike and Hyperice’s next move in wearable recovery technology, STRONG Pilates’ expansion into Central and Eastern Europe, Atlanta’s new citywide physical activity initiative and a survey examining how health tracking may be affecting consumer wellbeing. Stories this week: • Crunch Fitness expands Crunch 3.0 with reformer Pilates, boutique-style training studios, contrast therapy, infrared saunas and red light therapy. • EGYM updates BioAge using data from millions of workouts and launches a structured Longevity program focused on strength, cardiovascular fitness and mobility. • Nike and Hyperice introduce the Air Zoom Hyperslide after the Hyperboot generated more than $10 million in its first eight months. • STRONG Pilates signs a master franchise agreement with Xtreme Brands to enter Poland, the Czech Republic and additional Central and Eastern European markets. • Atlanta launches Make Atlanta Your Own Gym, encouraging residents to use more than 300 public parks, trails and outdoor spaces for physical activity. • A Naturepedic-commissioned survey finds many Americans track health metrics daily, while some report feeling overwhelmed by health advice and optimization culture. This Week In Fitness delivers a concise look at the business, technology, programming and consumer trends shaping the global fitness and wellness industry.