We are unpacking how artificial intelligence is just, well, completely redefining the landscape of
marketing.
It's a massive shift.
It really is making this audacious promise, right? Yeah.
Delivering the right message to the right person at exactly the right time.
Right.
And with zero manual human intervention, which is the key.
Exactly.
So how big of a deal is this really?
I mean, look, it is a total reconstruction of how commercial communication works.
We aren't just talking about, you know, tweaking old advertising model.
Right.
Like just getting slightly better at guessing demographics or whatever.
Exactly.
It's not just, oh, let's target males aged 18 to 35 a little better.
What we are looking at here is hyper personalized advertising.
At a massive unprecedented scale.
Unprecedented scale.
I like that.
Because it's a fundamental shift from those generic broadcast style campaigns.
Yeah.
You know, where a brand projects just a single identity out into the world.
Right, exactly.
We're moving away from that to deeply, deeply individualized experiences.
We are unpacking how artificial intelligence is just, well, completely redefining the landscape of
marketing.
It's a massive shift.
It really is making this audacious promise, right? Yeah.
Delivering the right message to the right person at exactly the right time.
Right.
And with zero manual human intervention, which is the key.
Exactly.
So how big of a deal is this really?
I mean, look, it is a total reconstruction of how commercial communication works.
We aren't just talking about, you know, tweaking old advertising model.
Right.
Like just getting slightly better at guessing demographics or whatever.
Exactly.
It's not just, oh, let's target males aged 18 to 35 a little better.
What we are looking at here is hyper personalized advertising.
At a massive unprecedented scale.
Unprecedented scale.
I like that.
Because it's a fundamental shift from those generic broadcast style campaigns.
Yeah.
You know, where a brand projects just a single identity out into the world.
Right, exactly.
We're moving away from that to deeply, deeply individualized experiences.
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