Jun 8, 2026 · 31 min · 12 segments
AI is remixing the rules of music and the role of the human artist. If a machine can craft a hit, what's left that only humans can create? Join this conversation exploring AI's intersection with…
will.i.amGuest
Juliette MannHost
Harvey Mason Jr.Guest
... and moved to Hollywood to create a new industry with Nickelodeons and, and, and film, and the way that the stories were told was totally different than theater.
Even though theater was ... you know, made its way on film, um, but they couldn't because there was a limitation on film at the time.
So we, we should have four pillars by now, publishing industry, touring industry, recording industry, this one.
But Harvey, I think, you know, if AI can generate songs, if it can generate beats, voices, oh my goodness, it can even generate a hit, what, what, what then becomes the scarce asset in music?
... discernment, decision-making-Aggregating great ideas is what producers and songwriters have always done, whether you're writing by yourself and you have 15 things and you get it out and it creates a song, or you are Quincy Jones and you're getting ideas from different people and you're pulling that together to make a great work, or you're using a tool like AI and you're using that to create something really spectacular.
I think you're gonna see a lot more people making music because of AI and having access, and the technologies is, has allowed everyone access to the music creation and that process.
But what you'll also see is a disparity between amateur music makers who just text something and it spits out a song, and people like Will or other incredible producers who are gonna use the tool to make something new and different, similar to what he's talking about, things you've never heard before, things that are gonna make others chase it, make AI chase what Will makes or another great producer.
... and moved to Hollywood to create a new industry with Nickelodeons and, and, and film, and the way that the stories were told was totally different than theater.
Even though theater was ... you know, made its way on film, um, but they couldn't because there was a limitation on film at the time.
So we, we should have four pillars by now, publishing industry, touring industry, recording industry, this one.
But Harvey, I think, you know, if AI can generate songs, if it can generate beats, voices, oh my goodness, it can even generate a hit, what, what, what then becomes the scarce asset in music?
... discernment, decision-making-Aggregating great ideas is what producers and songwriters have always done, whether you're writing by yourself and you have 15 things and you get it out and it creates a song, or you are Quincy Jones and you're getting ideas from different people and you're pulling that together to make a great work, or you're using a tool like AI and you're using that to create something really spectacular.
I think you're gonna see a lot more people making music because of AI and having access, and the technologies is, has allowed everyone access to the music creation and that process.
But what you'll also see is a disparity between amateur music makers who just text something and it spits out a song, and people like Will or other incredible producers who are gonna use the tool to make something new and different, similar to what he's talking about, things you've never heard before, things that are gonna make others chase it, make AI chase what Will makes or another great producer.
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