Agency Principals Podcast | Ep08 | Build an Agency AI OS

When ChatGBT first started, I kind of quickly understood at that point, this is going to be huge.

This is actually like one of those moments in time, like the internet was of like the world changing.

So like the first thing I did was I signed up to Otter, which was a transcription tool.

And I started to teach all the teams to start transcribing all their meetings, knowing that I would have those transcripts.

to build, like give it context later on.

And I fundamentally understood that at the beginning, everything was built off data that they could scrape, get enough data, it could train itself.

And I was like, yeah, but it doesn't have my data.

Like I need to give it my specific context so that it will be able to do a better job for what I want.

So that started four years ago or whatever.

But then it was at the start of this year, I spent the whole of January rebuilding our website as part of an SEO, AEO project that I did.

and i did it with claude projects and i thought i'm so smart i'd rebuilt this whole thing it was only a month to do this thing and at the end of the month i showed my brother had been doing some stuff with him as well he he didn't really know what he's doing but he'd just been watching some youtube he's like oh did you do that in terminals like what's too bad i don't even know what terminal is and then he showed me and then i jumped on and then i i hit it and i rebuilt the whole website again i got it to scan everything i ducked down all the boats rebuilt the whole thing in a day And I was like, oh, what have I done? This is the next level.

That took me a month and I thought I was amazing.

And I'd gloated.

And then in one day, I'd rebuilt it again and made it even better.

And then that was it.

I just went down a rabbit hole all of February figuring this out.

And that was like the complete transformation.

And then in March, Claire and my wife went to Australia to see her parents at NASA.

For two weeks, 16 hours a day, maybe 18 hours a day, actually.

I just, like, rhymed it on this.

I kept it up because it had been brought to life by that stage.

And that was it.

Like, our whole world changed.

All these things that were, like, automations and stuff we had been building with ChatGPT or Claude, they were all disconnected and all kind of all these systems everywhere that people were.

I just, like, kind of swept it all up, connected it all into one thing.