Yeah

... is just such a good video, like that so many people have watched.

Like it's had tens of millions of views.

And there he might crack a Red Bull at the end and have a drink or whatever, but a little bit of product placement.

But it doesn't, you don't need to.

Like just the brand is everywhere.

And so for, for people who are trying to get into this world and do it, like you have to, and like as I was saying before, if you're a content creator, you just have to give it its time to breathe.

Yeah.

If you only need to put it into Claude or something, why have Claude?

At the start of this year, we changed the way that we use it, which Anthropic themselves sort of came out saying, like, this is probably the best use, best practice at the moment, which was to create a folder on your computer, which has a series of files in it, which essentially has all the context of your whole business.

And then on top of that, you create a way that this particular folder keeps ingesting more and more context of your brain.

And so we did that.

And by the end of that, we had this brain that knew everything about what we could do.

And all of our knowledge, all of our transcripts that we've been recording for three years, everything was all digested into the same.

You might have like a OneNote or a OneDrive that has a bunch of files on it that talk about all the work that you've done, all your brand guidelines, tone of voice, all that sort of stuff.

and then

It

was a bit of a slow process.

sort of thing that kind of happened and then all crept in at once.

When ChatGBT first started, I kind of quickly understood at that point, this is going to be huge.

This is actually like one of those moments in time, like the internet was of like the world changing.

So like the first thing I did was I signed up to Otter, which was a transcription tool.

And I started to teach all the teams to start transcribing all their meetings, knowing that I would have those transcripts.

You know, you meet with a client, turns into a brief.

So, you know, we've got to be cautious about it.

Yeah, exactly.

So like, you know, you think about, you put a post up on LinkedIn and you might get, even if you, it bombs and you get 200 people see it.

Yeah.

Right.

And that's all you've got watching it.

That's, if you think about You go to a barbecue on the weekend with some mates and there's like six people there.

So...

Wow

... every day, six days a week.

And then I'd go to three or four networking events every night.

So I did that hardcore for six months.

And then when lockdown happened everyone was like, "Bro, that stuff you're doing on LinkedIn, can you do it for me?" Or, "And," or, "Can you teach me how to do it?" I was like, "Oh, I don't wanna do education, but I'll, I'll do it for you.

I've got these freelancers I've been using."

Yeah.

Can Like Sydney's a big market for us

Yeah.

Uh, look, the, the way we d- used it is, um...

A lot of people use AI by, like, a chatbot.

Like they go onto ChatGPT or Claude, and they type stuff into it and they pump it out, and some people are a little bit more advanced who have, like, figured out projects and they do a little thing and projects and they put some context in.

Uh, what I figured out...

Uh, we've, we've been using AI for...

since ChatGPT came out.

No one calls you when you're away?