116 Emily Hatton: How to Build an AI Operating System for Your Agency

Hey everyone, today I'm joined by Emily Hatton. Emily is the founder of AI in Agencies and also runs the Female Founder AI Space. Before founding her own practice, Emily was Head of Operations at Webtopia, a digital advertising agency — which means her perspective on AI comes from having actually run agency operations, not just consulting from the outside. Emily built a proprietary AI OS framework that embeds AI into operations, services, and culture. I wanted Emily on because most agency founders are either ignoring AI or experimenting with it randomly. Emily's approach is different: systematic, ops-first, and built around making the whole business AI-ready before any tool gets installed. In this episode, we discuss: - The biggest AI mistake agency founders are making right now - What AI-ready operations look like before any tool gets installed - How to build team capability with AI instead of replacing it - And more... You can learn more about Emily on LinkedIn. \----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency \----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgencyOS.com/Community. \----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. \----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.