The Friendship Index. How Daily Blooms Turns One Order Into Three | #672

The business looks very different now.

Do you kind of have a reminiscence of those simpler days?

You know what? I really do.

And funnily enough, I hired very quickly.

I hired three girls that are still with me today.

And we reminisce about those very simple times.

We used to work in a storage shed.

And it

was...

Yeah, it was basic.

And we do look back at that time very fondly.

The business has evolved a lot over this time, but also in many ways it hasn't because we're still dealing with flowers.

We still receive our flowers every single day and they go out the same day that we receive them.

We're not updating our products every single day, but we're updating the products on the website seasonally.

So some products will last a fortnight.

Some products will last a couple of months.

It's Depends on the flower variety and I guess whatever the ingredients are in each particular product.

But we are updating them more frequently than you probably think we are.

Yeah, okay.

I'm curious around like how long do flowers last for now? Like what's a shelf life?

Look, it really varies depending on the flower.

So some flowers we sell, you'll see actually I've got some flowers behind and in there we've got ranunculus and stock.

Now with a ranunculus, say it's picked today, we want to be getting that out of our warehouse no later than tomorrow.

And then the customer might have five to seven days of a shelf life, whereas some other flowers, for example, a disbud chrysanthemum, that can last weeks.

So it really, they've all got their little idiosyncrasies.