**LSKD** is the Aussie brand taking on the world, and **Triple Whale** is the AI platform behind a lot of how they run. In this exclusive, the platform's VP of Marketing and LSKD's ecom growth lead get real about turning data into decisions.
The standout moment: LSKD's **Locke Fitzpatrick used Triple Whale's Moby AI** agent to run a routine channel audit, and it flagged around $100k in fraudulent affiliate sales that nobody was looking for.
**In this episode:**
- The future isn't another dashboard, it's a system that tells you what to do next and lets you act on it
- Build trust in your data first, because trust is the foundation for any AI automation
- How LSKD runs newness, unicorn ads, community tracking and a famously loosey-goosey Black Friday
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