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Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

Why Should I be Posting on LinkedIn?

Oct 24, 2026 · 58 min · 14 segments

These are questions a lot of people have, and Rebecca Burley knows how to answer them. Specializing content marketing for companies within relationship-oriented industries, her life's work is helping…

These are questions a lot of people have, and Rebecca Burley knows how to answer them. Specializing content marketing for companies within relationship-oriented industries, her life's work is helping small and mid-size businesses make the most of their limited resources. She knows the LinkedIn algorithm back to front, and showed attendees how to use their favorite AI tool to turn what they already have into a content calendar they can actually stick to; one that helps them build real relationships on and off LinkedIn to grow their business.

These are questions a lot of people have, and Rebecca Burley knows how to answer them. Specializing content marketing for companies within relationship-oriented industries, her life's work is helping…

Speakers: Rebecca BurleyGuestRay ShillingsHost

Show signals: Audience≈2k followers

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: LinkedIn×67 Houston×16 American Advertising Federation×7 Moody Gardens×3 Columbus

Why Rebecca Started Purple Page5:14 – 10:13

R

Ray ShillingsHost

5:14

It's really taken this long to come back from COVID.

R

Ray ShillingsHost

5:17

COVID was a whacked, weird time for everybody.

R

Ray ShillingsHost

5:21

We would schedule events.

R

Ray ShillingsHost

5:22

Then we'd cancel events.

R

Ray ShillingsHost

5:24

Then we'd go, maybe we should, maybe we shouldn't.

R

Ray ShillingsHost

5:26

So it was very iffy.

R

Ray ShillingsHost

5:28

But now we've kind of gained that traction.

R

Ray ShillingsHost

5:30

And ironically, COVID, and I hate to even speak of COVID anymore, but it really did change.

R

Ray ShillingsHost

5:37

I mean, look at what it did to the advertising industry.

R

Ray ShillingsHost

5:42

There are no longer big shops full of a whole bunch of people.

R

Ray ShillingsHost

5:45

There's maybe one or two, and they maybe come in Mondays and Wednesdays or something like that.

R

Ray ShillingsHost

5:50

So...

R

Ray ShillingsHost

5:51

It's changed a lot.

R

Ray ShillingsHost

5:53

It's changed a lot.

R

Ray ShillingsHost

5:54

So two years is for Purple Page, right? Is that what you said? Three years?

R

Rebecca BurleyGuest

5:59

This is my second year.

R

Ray ShillingsHost

6:00

Second year.

R

Ray ShillingsHost

6:01

Okay.

R

Ray ShillingsHost

6:02

This is still an interesting time to open up a business.

R

Ray ShillingsHost

6:08

What was the reason? Why did you decide to do something with Purple Page?

R

Rebecca BurleyGuest

6:12

Well, when I left Purple maternity leave last year, or the year after I had my son, my job was gone when I was ready to return.

R

Rebecca BurleyGuest

6:23

Good old-fashioned pregnancy discrimination.

R

Rebecca BurleyGuest

6:26

But I decided that I didn't want to go back into a job search, job search.

R

Rebecca BurleyGuest

6:34

That just wasn't what I wanted to do.

R

Rebecca BurleyGuest

6:37

Just personally, I wasn't ready for that.

LinkedInSoftware ApplicationSocial networking service
97%67 mentions
HoustonCityCity in Texas
90%16 mentions
American Advertising FederationCompanyCompany
83%7 mentions
Moody GardensEntityAquarium in Galveston, Texas
77%3 mentions
ColumbusCityCity in Georgia
67%1 mention
GeorgiaAdministrative AreaUS state
67%1 mention
TikTokSoftware ApplicationWebsite
57%3 mentions
InstagramSoftware ApplicationSocial networking service
50%1 mention
Google DriveSoftware ApplicationWeb site
43%1 mention
Sugar LandCityCity in Texas
37%1 mention
ExxonMobilCompanyNatural gas company
30%1 mention
ChatGPTSoftware ApplicationSoftware
23%1 mention
United StatesCountryCountry in North America
17%1 mention
Democratic PartyOrganizationPolitical party
10%1 mention
Performance indicatorEntity
3%1 mention

AI-Assisted Content CreationTechnology > Artificial Intelligence > Generative AI
AdvertisingMedia
Generative AITechnology > Artificial Intelligence
Marketing ConsultancyBusiness > Entrepreneurship > Small Business Services
Purple Page Content-Marketing AgencyBusiness > Entrepreneurship > Small Business Services > Marketing Consultancy
Relationship-Driven LinkedIn Content StrategyMarketing > Digital Marketing > Social Media Marketing > LinkedIn Marketing
Ethical Human-Guided Marketing CopywritingTechnology > Artificial Intelligence > Generative AI > AI-Assisted Content Creation
Professional Advertising OrganizationsMedia > Advertising
American Advertising FederationMedia > Advertising > Professional Advertising Organizations
AAF Houston Communications and Membership GrowthMedia > Advertising > Professional Advertising Organizations > American Advertising Federation
LinkedIn Content PlanningEducation > Professional Development > Marketing Education
LinkedIn Algorithm and Organic Engagement TrainingEducation > Professional Development > Marketing Education > LinkedIn Content Planning
Social Media MarketingMarketing > Digital Marketing
LinkedIn MarketingMarketing > Digital Marketing > Social Media Marketing
Marketing EducationEducation > Professional Development
Small Business ServicesBusiness > Entrepreneurship
Digital MarketingMarketing
Professional DevelopmentEducation
Education
Technology
Business
Media
EntrepreneurshipBusiness
Marketing
Artificial IntelligenceTechnology

Why Rebecca Started Purple Page5:14 – 10:13

R

Ray ShillingsHost

5:14

It's really taken this long to come back from COVID.

R

Ray ShillingsHost

5:17

COVID was a whacked, weird time for everybody.

R

Ray ShillingsHost

5:21

We would schedule events.

R

Ray ShillingsHost

5:22

Then we'd cancel events.

R

Ray ShillingsHost

5:24

Then we'd go, maybe we should, maybe we shouldn't.

R

Ray ShillingsHost

5:26

So it was very iffy.

R

Ray ShillingsHost

5:28

But now we've kind of gained that traction.

R

Ray ShillingsHost

5:30

And ironically, COVID, and I hate to even speak of COVID anymore, but it really did change.

R

Ray ShillingsHost

5:37

I mean, look at what it did to the advertising industry.

R

Ray ShillingsHost

5:42

There are no longer big shops full of a whole bunch of people.

R

Ray ShillingsHost

5:45

There's maybe one or two, and they maybe come in Mondays and Wednesdays or something like that.

R

Ray ShillingsHost

5:50

So...

R

Ray ShillingsHost

5:51

It's changed a lot.

R

Ray ShillingsHost

5:53

It's changed a lot.

R

Ray ShillingsHost

5:54

So two years is for Purple Page, right? Is that what you said? Three years?

R

Rebecca BurleyGuest

5:59

This is my second year.

R

Ray ShillingsHost

6:00

Second year.

R

Ray ShillingsHost

6:01

Okay.

R

Ray ShillingsHost

6:02

This is still an interesting time to open up a business.

R

Ray ShillingsHost

6:08

What was the reason? Why did you decide to do something with Purple Page?

R

Rebecca BurleyGuest

6:12

Well, when I left Purple maternity leave last year, or the year after I had my son, my job was gone when I was ready to return.

R

Rebecca BurleyGuest

6:23

Good old-fashioned pregnancy discrimination.

R

Rebecca BurleyGuest

6:26

But I decided that I didn't want to go back into a job search, job search.

R

Rebecca BurleyGuest

6:34

That just wasn't what I wanted to do.

R

Rebecca BurleyGuest

6:37

Just personally, I wasn't ready for that.

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