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Rebecca Burley

Oct 24, 2026

24:49
What do you tell somebody like that?
24:51
Well, what do you want the numbers to do for you? Do you want the numbers to look good on a spreadsheet to the CMO? Do you want the numbers to make you feel like you're getting what you want? Like what does reach mean for you? Does it mean that you're necessarily going to get someone knocking down your door saying that they want to buy from you? That's not how it works.
25:14
If you're looking for leads, leads, leads, leads, leads, leads, leads, leads, leads, This is not the strategy for you.
25:21
Now, it doesn't mean that you can't use LinkedIn that way.
25:24
It just means that you shouldn't.
25:26
At least not if you want to keep your reputation intact with people that you actually do business with.
25:32
But that's what I said earlier is that if you're focusing on just how to get leads, how to get in front of people, You got to understand that so is everybody else looking for the ways to get in front of those same people that you are.

6 MINS LATER

32:13
That's a good point.

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