Aug 11, 2026 · 23 min · 9 segments
Access all podcast transcripts here: https://ablr360.com/category/videos-podcasts/ In this special episode of Access Granted, Mike Iannelli sits down with Ablr co-founder and CEO John Samuel to…
Mike IannelliHost
John SamuelGuest
So John, when we're looking back, you know, all the VTOs and all the meetings, is there anything that you felt-- And this is an interesting question 'cause we've talked a little bit.

Well, I think when we were building out the company, I think the idea that we'd be able to generate business faster.

It was looking at it from a sustainability model, trying to figure out how we would get there.

And I think that it's one thing to put numbers on an Excel sheet, and then adjusting those numbers to make it look good-

And I think that was the first thing that took some understanding, and that took us going from having a bigger team down to a smaller team-

Starting, we were LCI Tech, and took the LCI logo and just added Tech on the back end of it.

And I didn't realize when we created the Ablr brand and we started to use that, the amount of attention just from our brand really-

It was almost like, "Oh wow, we're gonna have John Samuel from Ablr speak now." That was a different, I don't know the right word, gravitas or something-

And I think that gave me more confidence, and I think I underestimated the value of having a brand behind you to be able to help get our voice and our mission out there.

I think what we've done there is we've created a culture in this company that, and the mission, and hiring the right people in the right seats-

So John, when we're looking back, you know, all the VTOs and all the meetings, is there anything that you felt-- And this is an interesting question 'cause we've talked a little bit.

Well, I think when we were building out the company, I think the idea that we'd be able to generate business faster.

It was looking at it from a sustainability model, trying to figure out how we would get there.

And I think that it's one thing to put numbers on an Excel sheet, and then adjusting those numbers to make it look good-

And I think that was the first thing that took some understanding, and that took us going from having a bigger team down to a smaller team-

Starting, we were LCI Tech, and took the LCI logo and just added Tech on the back end of it.

And I didn't realize when we created the Ablr brand and we started to use that, the amount of attention just from our brand really-

It was almost like, "Oh wow, we're gonna have John Samuel from Ablr speak now." That was a different, I don't know the right word, gravitas or something-

And I think that gave me more confidence, and I think I underestimated the value of having a brand behind you to be able to help get our voice and our mission out there.

I think what we've done there is we've created a culture in this company that, and the mission, and hiring the right people in the right seats-
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