Sep 15, 2026 · 30 min · 9 segments
**Your Donors Can Tell: The Right and Wrong Ways to Use AI in Fundraising** Your donors can tell when an email was written by AI. Cherian Koshy, VP at Kindsight and author of *Neurogiving*, returns…
Cherian KoshyGuestTosha AndersonHostI'm curious, how did nonprofits use AI without donors feeling like they got some sort of like form letter? You talked a little bit about behind the scenes, but do you have other examples of where nonprofits are doing it really well? And they're maybe doing fundraising better than they ever have because they've used this tool.
And I want to be clear about where it's better truly for the donor, not just more efficient for the nonprofit.
I was working with a hospital system and they the hospital system encourages people to set up their own fundraisers.
And so I might set up a campaign to raise money for Alzheimer's care at this hospital.
And That process was not only time consuming, but they never were able to sort of close the loop and say, hey, you were raising money for Alzheimer's or you were raising money for cancer.
Thanks for doing that for your mom, right? And so the way to do that not only efficiently, but in caring for the donor is to connect the dots and say, hey, we see the donor, right? set up this fundraising page for their mom for Alzheimer's.
Being specific and saying, hey, thank you for doing this thing to honor your mom or your sister or whoever.
This really means a lot, not only for them and what they went through, but also for other people who are going through that same thing.
I'm curious, how did nonprofits use AI without donors feeling like they got some sort of like form letter? You talked a little bit about behind the scenes, but do you have other examples of where nonprofits are doing it really well? And they're maybe doing fundraising better than they ever have because they've used this tool.
And I want to be clear about where it's better truly for the donor, not just more efficient for the nonprofit.
I was working with a hospital system and they the hospital system encourages people to set up their own fundraisers.
And so I might set up a campaign to raise money for Alzheimer's care at this hospital.
And That process was not only time consuming, but they never were able to sort of close the loop and say, hey, you were raising money for Alzheimer's or you were raising money for cancer.
Thanks for doing that for your mom, right? And so the way to do that not only efficiently, but in caring for the donor is to connect the dots and say, hey, we see the donor, right? set up this fundraising page for their mom for Alzheimer's.
Being specific and saying, hey, thank you for doing this thing to honor your mom or your sister or whoever.
This really means a lot, not only for them and what they went through, but also for other people who are going through that same thing.
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