Oct 7, 2026 · 29 min · 11 segments
🎙️ New Episode Alert — “One Market, Multiple Teams: Leadership, Growth, and Building Atlanta Sports” This week on 52 Weeks of Hustle, I sat down with Warren Parr, Senior Vice President of Ticketing…
Warren ParrGuest
Travis AppleHost
What is, like one big difference you have seen between the two, and what lessons from one sport are you finding apply directly to another?
Um, you know, good chance we're gonna have, you know, a, a, de- you know, a percentage of our building that, that is gonna be, you know, populated by that fan base.
It, it helps provide value for Falcon season ticket members that- Um, you know, if they paid 100 bucks for that ticket and it's, you know, now worth 150 'cause we're playing the Cowboys, like they, they see value in that, and it helps kind of with that overall sentiment in, in terms of the value they're getting from their season tickets.
Um, they have it a little bit with Miami, um, with, with Messi be- being a draw.
Um, so I think, you know, I think one of the big things, you know, to, to, to help the MLS will be what, what can they continue to do to attract kinda top talent and establish themself as a, as a, as a true, you know, force related to just, you know, a, a professional soccer league that can compete with, you know, teams, you know, from kinda EPL and, and things like that.
Now, I will say, you know, on the flip side, like when it's great, it's, it's really great.
Um, in 2018 when we won the MLS Cup, um, you know, there may have been 10 fans from the visiting [laughs] team here, like-
Um, I mean, you would never see that for, for any NFL venue, just again, just d- due to the kind of the, the popularity of those other teams.
What is, like one big difference you have seen between the two, and what lessons from one sport are you finding apply directly to another?
Um, you know, good chance we're gonna have, you know, a, a, de- you know, a percentage of our building that, that is gonna be, you know, populated by that fan base.
It, it helps provide value for Falcon season ticket members that- Um, you know, if they paid 100 bucks for that ticket and it's, you know, now worth 150 'cause we're playing the Cowboys, like they, they see value in that, and it helps kind of with that overall sentiment in, in terms of the value they're getting from their season tickets.
Um, they have it a little bit with Miami, um, with, with Messi be- being a draw.
Um, so I think, you know, I think one of the big things, you know, to, to, to help the MLS will be what, what can they continue to do to attract kinda top talent and establish themself as a, as a, as a true, you know, force related to just, you know, a, a professional soccer league that can compete with, you know, teams, you know, from kinda EPL and, and things like that.
Now, I will say, you know, on the flip side, like when it's great, it's, it's really great.
Um, in 2018 when we won the MLS Cup, um, you know, there may have been 10 fans from the visiting [laughs] team here, like-
Um, I mean, you would never see that for, for any NFL venue, just again, just d- due to the kind of the, the popularity of those other teams.
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