4th Quarter Labs :: Sports + Tech + Business
Sep 18, 2026 · 45 min · 10 segments
After 17 years working in professional sports, Andre Luck saw a gap. Sports organizations know how to sell their teams. But when it comes to B2B sales, telling a compelling business story to a CEO…
Andre LuckGuestRobert JohnsonHostYeah, I remember now we met, I had a call years ago when you were at the Marlins, that's where we met.
And I remember when you transitioned out and I'm curious, right? One of the aspects of this show is like kind of peeling back the end.
Like why be an entrepreneur? Why do what you're doing? Like you could have either, I don't know, you could have stuck with the Marlins.
You could have got another job somewhere else down the line and worked for a team or a venue.

Yeah, you know, definitely could have, you know, went to another team and kept that same journey going.

There's a couple of things like I wanted to be more in control of like the destiny of my career.

And like, so working for myself and betting on yourself, I just felt like I had the opportunity to do it.

Sometimes I look back, I'm like, would I do that all over again if I could start over? And it's like whatever energy and courage or, you know, will God gave me at that time, like it was the right timing for it to all happen.

You talked about my daughters earlier, like, you know, getting to spend more time there.

And I come to this realization recently, I talked about this on another podcast a couple weeks back of like, you're working 60, 70 hours within sports.

At some point, something has to give like you can't be, you know, the family person that I was saying in my head I wanted to be.

I was creating friction because I was still trying to be, you know, the the VP of sales and like the leader within sports and like working long hours and 80 plus games and events and everything like that.

And I felt, all right, I can create that and still make the impact I feel I can probably on a larger scale, you know, stepping into entrepreneurship.
I don't know if you know this about me, but I started a business in 2020 and actually left my, like you, left my nice cushy job and went to be an entrepreneur.
And I will admit, like I was very naive and I was thinking, Oh, this is great.
my own schedule, get to do what I want to do, have more time, work on the road, all that stuff.
I was, I was up earlier and I was working later and I had my laptop out on my lap.
Yeah, I remember now we met, I had a call years ago when you were at the Marlins, that's where we met.
And I remember when you transitioned out and I'm curious, right? One of the aspects of this show is like kind of peeling back the end.
Like why be an entrepreneur? Why do what you're doing? Like you could have either, I don't know, you could have stuck with the Marlins.
You could have got another job somewhere else down the line and worked for a team or a venue.

Yeah, you know, definitely could have, you know, went to another team and kept that same journey going.

There's a couple of things like I wanted to be more in control of like the destiny of my career.

And like, so working for myself and betting on yourself, I just felt like I had the opportunity to do it.

Sometimes I look back, I'm like, would I do that all over again if I could start over? And it's like whatever energy and courage or, you know, will God gave me at that time, like it was the right timing for it to all happen.

You talked about my daughters earlier, like, you know, getting to spend more time there.

And I come to this realization recently, I talked about this on another podcast a couple weeks back of like, you're working 60, 70 hours within sports.

At some point, something has to give like you can't be, you know, the family person that I was saying in my head I wanted to be.

I was creating friction because I was still trying to be, you know, the the VP of sales and like the leader within sports and like working long hours and 80 plus games and events and everything like that.

And I felt, all right, I can create that and still make the impact I feel I can probably on a larger scale, you know, stepping into entrepreneurship.
I don't know if you know this about me, but I started a business in 2020 and actually left my, like you, left my nice cushy job and went to be an entrepreneur.
And I will admit, like I was very naive and I was thinking, Oh, this is great.
my own schedule, get to do what I want to do, have more time, work on the road, all that stuff.
I was, I was up earlier and I was working later and I had my laptop out on my lap.
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