Alex Chapman: Why He Binned The Word Performance Completely

My latest conversation is with Alex Chapman, who has spent years coaching everyone from Premier League footballers to Paralympic athletes. We talk about pressure, performance, and what actually matters when you strip both of those away I’m Iain Pritchard. I'm someone who’s spent years working at the intersection of health, performance, and human potential.I’ve helped people from all walks of life rebuild after setbacks, explore what drives them, and move forward with purpose.360 Life Stories isn’t about fame or followers.It’s about real people doing real work and sharing the messy middle so others know they’re not alone.