Inside the Head of a CMO

I've read the piece and I've read the surveys that you referenced, but tell the audience, what was the impetus for this topic? I wanted to get

inside the heads of deeply depressed people.

And I thought, who better than CMOs these days? No.

You don't see too many studies that come out that really, I guess, challenge your thinking.

And in this case, it was not just one, but two that came out pretty close to each other.

One was the Boathouse Annual Survey of CEOs, and included in that were some questions about what they thought of CMOs.

And then the other side of it was called Confessions of a CMO, which Where 30 CMOs were asked to provide anonymous feedback on their relationship with the company that they work for.

Under sort of Chatham House rules, you know, where you can't say anything that would reveal specific names or anything like that.

So it was just fascinating to put those two together and I guess to see the mismatch between them and not just the mismatch in terms of how one group thought, the other group thought of them and vice versa, but also the movement and perception in such a way.

short period of time, over one year.

And so that's what got me to thinking.

And it really challenged me to think differently about how we as agencies, running agencies, might think differently about how we do it because of that unique environment in the CMO world these days.

Now, to clarify for our non-agency and non-marketing audience, a CMO is a chief marketing officer.

There are probably other CMOs.

There are all kinds of CXOs now.

But one of the things you were referencing there is this change in attitude from year to year.

That specifically is the Boathouse survey on how CEOs perceive their CMOs.

Do you want to speak a little bit on how in the span of just a year, how CMOs have changed in the eyes of their bosses, this chief executive officer.