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William Watts

Oct 14, 2026

12:10
No, no. [laughs]
12:12
Uh, um, like, obvious- Like, when I say curriculum, I more just mean, like, having a plan.
12:17
You know? Like, in li- in this week in my classes, we're working on, like, tight passing, and so in no-gi, we're starting in a body lock, and, like, for five minutes I'm gonna go, you're just trying to give me frames and resistance, and then we switch.
12:32
And then, like, instructor's going around being like, "Hey, I see you're doing this when he forward shifts.
12:38
You should try this instead." And then just go to the next person.
12:41
And so it's kinda like we're, like, operating in the same space, but then giving unique feedback based on pe- how people are, like, messing up or, like, what they wanna do differently, and then just kind of, like, building the rest of the class from there.
12:57
Like, if I see the most...

14 MINS LATER

26:37
[laughs]
JPHOST
21:46
Well, first I'll
21:47
say there's probably someone out there that's like, what the fuck are you writing a book for? It's been two years.
21:52
And so I will say to them is that my first job out of college, I was working for a health and wellness studio.
21:59
And it was just a part time job that I took because I wanted to use like the sauna and cryotherapy and shit.
22:05
I was like, oh, this is a cool job.
22:06
But then I we opened 165 locations in seven years.
22:11
And so like that crazy explosion of growth was wild to see.

6 MINS LATER

JPHOST
28:42
Now, in terms of do's and don'ts, what are, let's say, just top of the mind, what are some do's and don'ts when it comes to opening an academy? And then we'll go to what are some do's and don'ts when it comes to, hey, you're running, you're established.

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