It's

incredible.

It's incredible.

But also just to come back to showcasing, it's an extremely important part of our process as well.

And what you touched on was amazing around how you build community.

And so we draw out the emerging designers, designers that have come through our Hot Young Designers program.

And when we showcase, because it's so expensive to showcase at one of the trade shows.

And that is the intersect of our society, which I think is so vibrant.