How do you see local change?

I think the whole thing about local is the diversity of South Africa.

I mean, I think very specific to South Africa is the locality of geographically where we are, who we are, this kind of crazy country that we've formed over the last 30 years.

And if I think of what I was buying for my shop in London 25 years ago, which was very sort of Eurocentric.

South Africa was drawing from sort of England and France and the south of France.

And then it was suddenly drawing from sort of Vogue living in Australia.

And then suddenly this kind of click happened and our brains sort of shifted on the dial.

What opportunities do you see to engage other cultural groups, other economical groups? I mean, especially you, Ben Cole, and you, Justin, with being on the ground with the people for that as well.