And I'm curious, Tom, did this season feel differently than your previous season in that regard?

I don't think so.

I think from the outside, one of the wonderful things about Jetlag is that it's a series where you go, oh, I want to be on that.

That looks fun.

You look at something like...

People don't all think that, Tom.

Okay, well...

No free ads, no free ads.

Yes.

Um, if you can get to 100 shows, you can make it in syndication.

So it's, it's cheap for that reason.

Right.

The British one, we have no context of this.

I was, oh, I said 1998, so I'm, like, coming up to, yeah, early teenage years, maybe, like, 11, 12, just kind of in, in, in exactly the demographic that would like this sort of thing.

Yes.

Um, the object of this show is that over 15 games, up to 15 games, uh, one point for the first one, two points for the second one, thir- three points for the third.

I'm curious what Tom thinks because he's entering with his first word to describe the market right now.

I would say momentum.

I think the market has strong momentum, specifically in AI native companies.

So I think the word will vary of what type of recruit or who you're speaking to, who their clients are, what location they're in.

I think in Europe in particular, it It's really a strong period of growth for design in various companies.

Lots of companies are moving here, such as, you know, Lovable, Synthesia are growing here, Eleven Labs, Cursor, OpenAI, Anthropic.

So I think we've got strong momentum in that.

I

I can imagine your sensors saying there's lots of radioactivity here, but actually it's just a few grams or maybe a kilogram or something, I don't know, of iodine or cesium or one of these elements that they talk about.

Yeah, so primarily it's radioactive cesium, cesium-137, that we measure because it emits relatively strong gamma that's easy to measure.

There's also strontium-90, which is a beta emitter as well.

These are two primary sort of radioisotopes associated with fission products from burning nuclear fuel.

And they're both volatile elements, so they will volatile into sort of volatilize into a gas phase quite easily.

But the red forest is a really interesting one.

It's still very complicated because actually when the red forest was killed by the radiation and there's lots of fallout on top of the trees, their remedial measure was to knock down all of the trees and to bury the trees and the radioactive material at a depth of one to two meters below the surface and to put a clean sort of soil sediment down on top.

I don't know if that was a coincidence or whether that is part of the shadow that maybe cost the industry 20 years or so.

And of course, Molly, you might think that exclusion zone sounds a bit apocalyptic, deathly, and somewhere to avoid, but Tom Scott's description was really rather different.

My first impression is just how stunningly beautiful the exclusion zone is because it's pretty much untouched by human hands for forty years.

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