So Tom, can you share with us what was your inspiration or what motivated you to create, uh, the benefit company, um, or, I'm sorry, Benefit Corporations for Good?

Yeah, great question.

So, um, yeah, I'll map this out.

My first two acts were in the advertising world.

Um, I've spent, uh, several years in, uh, agency work, uh, as a copywriter.

I'm a recovering copywriter now, but a copywriter, creative director.

Worked in, uh, both Portland and Seattle markets.

Mm-hmm

Tom wrote the book on it, so let's give him the help on this one.

Yeah, so, and I totally, anybody who's listening to this, I totally respect that confusion.

I mean, the language is really a beast, I mean, of this entire work that we do.

But simply put, a benefit company or a benefit corporation is a legal structure that is part of your business.

That means, as I mentioned earlier, you make all your decisions not only based on people, excuse me, on profit, but on people and planet.

And that is a mandate that's written into the statutes of the 40 states that have this particular legislation.

BCOR is a certification, a verification of a business doing good.

I'd rather inform consumers because it's consumers that are going to make the difference if we understand what's happening.