No, go first.

[laughs] Great.

Um, well, I work with a lot of analytics and data and pricing, and, um, what I see right now is that we've got some more periods of really high inflation.

Um, and what that means is that people are gonna have to raise prices, and they need to do so smartly.

Um, we work with, we work with clients in this way, and what's true is you can no longer have uniform pricing.

So we had a, um...

We had a client, actually, and we were pulling some data on their competitors' prices across markets.

Wait, what is that? Okay.