And then working through that as to which places offer financing, soft monies and incentives that makes them to make it for that price point that you're going to ultimately be able to recoup your investors investment.

And just to go off of that, I'd say going back to the whole marketing distribution plan, I would suggest that producers have a plan A and plan B.

Most people's plan A for distribution is we're going to try to get it into a festival and sell it.

That can no longer be your only plan.

If you really want to be able to attract investors, you need to show them what plan B looks like, where you have a budget that includes what a self-distribution marketing plan would look like and who your audience is and how you would get it to them.

Because not all these movies need a 3000 screen release or a worldwide release.

Maybe it just needs to find a home in 10 or 50 select theaters across the United States, or maybe having a solid partner in one country.

I think going niche is the way to go as well.

One person she talked to was Sophia Yen, a healthcare company founder in San Francisco.

I would say it's driving more like a taxi driver, an aggressive, you know, New York taxi driver.

Yeah.

I had never seen anyone switch lanes in that tunnel, and there were two Waymo and me behind, driving very, very quickly, and then they switched lanes [chuckles] in front of me.

And I was like, "I hope they know where the other one is at all times," and I-