[laughs]

First, firstfold is in olden days, few years back, uh, the luxury travel kind of fitted into the, what the luxury industry offered of kind of, uh, that's the way you behave.

That's what you do.

That's a turndown service in a hotel that you get at 7:00, right? Now, it's the other way around.

I think that businesses understand that the luxury travel tells them how they want to live their life, what experience they want to have, and the business needs to adjust to that, and that's a beautiful thing I think.

So that is...

I think that's what I've seen.

So where are we going next, guys? I mean, look at all the luxury things they're putting around this neighborhood.