So where did this notion of radical naivety come into play?

Well, I think that was probably the beginning of opening a restaurant.

Luckily, I had a really good chef.

And, you know, as you mentioned, we won a Michelin star in our first year, had an incredible restaurant manager, which is also symbolic, really, of how I work is pulling together really great teams.

So, you know, I may be the tip of the arrow, but there's always a really big fat arrowhead behind me of incredible people.

And then I married my restaurant manager and anybody who works with their partner, like, chapeau to them, because I think that's the hardest thing you could ever do.

So I left the restaurant after five years, after our mercurial existence there.

But is there any truth behind that?

Oh, my pleasure.

I've kind of explained who we are, so I'm gonna move through my slides at pace, but really just so that we can frame everything that's going to follow on after Richard's fantastic, um, insights into everything.

Thank you for that.

So, uh, at Plastic Planet, we exist for this reason.

We are nothing to do with recycling.

We are nothing to do with beach cleans.

We are everything about igniting and inspiring the world to turn off the plastic tap.So in many ways, we're pro-business, we're pro-solution.

So that's, that's something we would, uh, address a different way.

Can you talk about that?

I mean, first to set the scene, here we are ten years in.

We launched the world's first plastic free aisle in twenty eighteen.

We have lobbied governments on plastic taxes and banning the export of plastic waste to non-O-OECD countries.

We've created the world's first solutions platform on plasticfree.com.

Uh, we turned up, which Shanna was with us at one of them, at every one of the negotiating sessions of the UN Global Plastics Treaty.

Here we are ten years in, nothing has changed.

And so you have this [laughs] playoff, if you will, and I think it's, uh, uncertain how that's gonna end up.

Can you talk about that?

I mean, first to set the scene, here we are ten years in.

We launched the world's first plastic free aisle in twenty eighteen.

We have lobbied governments on plastic taxes and banning the export of plastic waste to non-O-OECD countries.

We've created the world's first solutions platform on plasticfree.com.

Uh, we turned up, which Shanna was with us at one of them, at every one of the negotiating sessions of the UN Global Plastics Treaty.

Here we are ten years in, nothing has changed.

And so you have this [laughs] playoff, if you will, and I think it's, uh, uncertain how that's gonna end up.