Here's one thing I do love of asking, what's the one thing you think every CX leader should be paying attention to right now that just isn't getting enough airtime?

Yeah, so I'll actually do two things.

One is I think there's like you just brought up about AI, right? And I think there's obviously a major focus on what AI is doing and how it's changing the work and what it's removing from our associates and our agents.

But I think we tend to focus on that and we are missing.

I think there's just some now conversation about what about the leaders managing those agents? How are they adapting? What are you doing as directors, VPs? How are you supporting your frontline staff to now manage a different workforce? And people dealing with different challenges, people who are now figuring out the tech, figuring out, okay, now I may have to manage human agents and AI agents.

And that role is changing too.

We're not talking about it.

Yeah.