I said, you have to start there.

Well, and you know, therapy.

So here's what, here's what it makes me laugh because I just wrote a question on our coaching page on our website about whether do I need a financial coach or a therapist? And so I was just laughing, you know, and therapy really does help you sort through stuff in the past.

We have, we are not dealing with that.

And really, truly, Cheryl, honestly, most people's problem with money or they think you're bad at budgeting or whatever.

It actually is not a mindset.

It's not a therapy issue.

She

[laughs]

Yeah.

So Bask & Lather is a, a results-driven haircare brand, and it all started because my youngest sister Aaliyah lost all of her hair, and my mom was really desperate to help her regrow it.

And she whipped up concoctions in the kitchen, which became our scalp stimulator and our hair elixir.

Wow

... tight, coily hair.

And now we have over three million orders fulfilled just online, and we have viral best sellers across Amazon and TikTok Shop.

Mm-hmm.

Well, when you're talking about the modern woman, what she's dealing with is she's at checkout-... wherever she is.

And then she's looking in one black hole of an account and thinking, "Okay, can I get all of these groceries? Do we have rent- is the mortgage paid? Does the kids', uh, s- you know, registration fee go through? Um, do I have enough to go to dinner tonight when we're having that, that church dinner or whatever?" Like, she's trying to, like, come up with all of these decisions out of one account, and that's why it's so important to separate it.

Because then, fun friends, you're, you don't have to make any decisions.

Your bills are already covered.

Like Shana said, all the money's in that bills account, it's its own checking account.

It's like a fortress.

Mm-hmm