What has been the hardest growth problem that you're solving now?

[lip smack] I think when we started the business, we obviously had no idea [laughs] what we were doing.

And I was like, "Yeah, we can sell this one product forever, and I can just like continuously co- post content and like we don't need to do any paid ads.

It's just purely organic, and we're just like making sales." Like it was a crazy, crazy time.

Um, and people were buying like multiple products.

They were buying bundles, they were coming back for gifting.

They were buying multiple products to like, you know, color coordinate their recipes, which is really cool.

Number one, what's a bet that didn't work out for you? Or number two, what's a bet that you wish you made earlier if you had of known what you know now?